Surf Clothing – Unique Styles with a Conscience

To question the origin of products that are sold in famous high street stores, lesser known back street fashion outlets, or on merchant websites should be at the forefront of the modern day shopper. Too often are unethical goods wrapped up in fancy packaging in attempt to hide the fact that the product has been made in a disreputable manner, or to simply divert consumer’s attention away from contemplating where the product originated. In recent years as more and more reports have come out regarding immoral practices of clothing manufacturing, people have started to demand to know how their clothes are made, by whom, and in what circumstance. It is with this in mind that ethical clothing as an industry came into being, and Sutsu, a surf clothing online store, is most certainly a member of this industry. Their range of surfer clothing and other board sports attire can be seen on the website at www.sutsu.com. Based in the UK, the firm has certain ideals that it holds on to unwaveringly, in terms of both the design aspect of their surf wear clothing, but also the ethical and environmental impact of its production. The majority of their gear is made up of uniquely styled t shirts, which can be worn whether you are a skater, snow boarder or surfer.

Their individuality comes from their policy of stopping the production of a particular line of design once fifty have been made. Coupled with the fact that the men’s and women’s surf clothing are all printed by hand, every piece is distinct as no two prints will come out looking the same, and will have individual characteristics. So, whatever you buy from the online store, you can be safe in the knowledge that you won’t bump into another skater at the skate park donning the same T shirt as you. This policy does not only benefit the customer, but also has a positive impact on the design team who have to keep coming up with freshly thought up designs, and also helps to ensure a diverse range of designs are created on a regular basis. Sutsu’s other main ideal is related to the origin of their products. With the onset of the Fair Trade Organisation, it has become easier to find a supplier of organic cotton, who is linked with the organisation. Wherever possible clothes sold on the site are made from organic cotton, and so customers can know that workers who have made their clothes have been treated well; in that they have been paid a fair wage, have been working in a decent environment, and have not had to work long hours. Another element of the manufacturing is the chemical waste produced by dyeing the surf clothing. To ensure that this is kept to an absolute minimum the hand printing is done in the UK, so the amount of waste and its disposal can be monitored by the firm personally. All in then, Sutsu is somewhere you can buy unique designs with an environmental conscience.